Easton Design Studio Bespoke eCommerce & Stock Management Web App

Easton Design Studio, based in Cranleigh, Surrey, designs and manufactures high-quality leather handbags and accessories for customers across the UK and internationally. With a growing range of handcrafted products and an expanding network of retail partners, the company required a modern, flexible digital platform to manage online sales, stock and trade customer relationships.

Easton Design Studio approached New Media Aid to develop a robust, mobile-friendly and search engine–optimised web application that would centralise their content management, eCommerce operations and fulfilment workflows.

Bespoke CMS-Driven Web App with Real-Time Stock Control

We designed and built a fully customised web-based Content Management System that enables Easton staff to update products, imagery, descriptions and stock levels with ease. The CMS also handles fulfilment processes, generating invoices and managing order statuses for both trade and public customers.

The system ensures accurate stock visibility across all sales channels, a vital requirement for a growing fashion brand supplying retailers throughout London, Hertfordshire, Bedfordshire, Essex and beyond.

Trade Portal for Retailers & Bulk Ordering

A dedicated trade customer portal allows retailers to register, log in and place bulk orders online through a bespoke eCommerce workflow created specifically for wholesale use. Retailers can:

• View trade-only pricing and product ranges
• Place large or repeat orders quickly
• Access order history and invoice documents
• Receive tailored communication from the Easton team

The portal also includes tools for Easton staff to manage trade accounts, log communications and track order fulfilment from a central dashboard.

eCommerce System for Public Sales

The public-facing side of the platform includes a modern, mobile-friendly eCommerce system where customers can browse the full range of handbags and accessories, complete purchases securely and receive real-time updates on order processing.

This unified system allows Easton Design Studio to handle both B2B and B2C sales within a single platform, simplifying operations and improving consistency across their sales channels.

A Complete Digital Platform for a Growing British Fashion Brand

The bespoke web app provides Easton Design Studio with:

• A powerful CMS for managing stock, content and product imagery
• Secure eCommerce for both trade and public customers
• Integrated invoicing and fulfilment tools
• Automated communication and order tracking
• A scalable, search engine–friendly digital presence

This custom solution supports Easton Design Studio’s continued growth, enabling the brand to deliver a premium customer experience for retailers and consumers across London, Hertfordshire, Bedfordshire, Essex and the wider UK.