Privacy Policy

Last updated: 2025

New Media Aid (“we”, “us”, “our”) provides bespoke web applications, Android apps, AI-assisted tools and consultancy services to clients across London, Hertfordshire and Essex. We are committed to protecting your privacy and handling your personal data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

New Media Aid
Website: https://www.newma.co.uk
Email: ab@newma.co.uk
Phone: 07967 219 288

We are the data controller for this website.

2. Information We Collect

2.1 Information you provide voluntarily

You may provide personal information when you:

• Contact us by email or phone
• Make an enquiry through our website
• Request a quote or ask a question
• Use our AI-assisted question tools

This may include: your name, email address, phone number, business name and details relating to your enquiry.

2.2 Information collected automatically (cookies & analytics)

We use privacy-focused analytics (e.g., Google Analytics or Plausible). These collect anonymous usage data such as:

• Pages viewed
• Browser and device type
• Approximate location (city level only)
• Time spent on the site

We do not attempt to identify individual visitors.

2.3 AI Question Tools

If you use our AI question features, we collect:

• The question you submitted
• The AI-generated response
• Basic logs for system stability and security

Data may be processed by trusted AI providers such as DeepSeek or OpenAI. We do not use your questions to train external models.

3. How We Use Your Information

We use personal data to:

• Respond to enquiries and provide quotations
• Deliver our services
• Improve the website and user experience
• Provide AI-assisted answers
• Maintain security and prevent misuse

We do not sell your data or share it for marketing.

4. Legal Basis for Processing

We process data under the following UK GDPR bases:

• Legitimate interests (responding to enquiries, improving the website)
• Contract (providing services)
• Consent (optional analytics where applicable)

5. Data Sharing

We may share data with:

• Trusted IT providers (hosting, analytics, AI engines)
• Law enforcement where legally required

6. Data Retention

• Enquiries: up to 24 months
• Analytics: 12–26 months depending on provider
• AI logs: 30–90 days

7. Your Rights

Under UK GDPR, you have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Object to processing
• Withdraw consent (for analytics)

To exercise your rights, email ab@newma.co.uk.

8. Cookies

For details, see our Cookie Notice.

9. Security

We use SSL encryption, secure hosting, server hardening and regular updates to protect your data.

10. External Links

We are not responsible for the privacy practices of external sites we link to.

11. Contact

Email: ab@newma.co.uk
Phone: 07967 219 288